Team lead (f/m/d) Product Marketing for Computed Tomography SOMATOM
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?
Then come and join our team as Team lead (f/m/d) SOMATOM Product Marketing for Computed Tomography (CT) to shape the future of CT together with us.
This role requires residency close to Forchheim/Erlangen or frequent travel to the office (min. 60%).
Your tasks and responsibilities:
- You will lead a multinational team of Product Marketing Managers to establish the SOMATOM products within the market and manage the price and value position
- You will coordinate the plan, development, and execution of the product marketing strategy of CT products including communication, product differentiation and positioning, as well as product branding to ensure business success
- You are responsible to align the product’s commercial go-to-market plan, knowing the performance KPIs of the products and aligning the marketing mix, commercial and communications plan accordingly
- Linked to your product line, you are also expected to align, lead and launch cross business line products with clinical and commercial impact (e.g. Syngo, AIRC, etc.)
- You build a multi-year evidence generation roadmap for the products to increase adoption speed and market share gain that is aligned with the strongest KOL’s in the segment, budgets and external awareness activities (roadshows, marketing collaterals, symposia, etc.)
- Together with product definition teams, you and your product marketing team identify new product ideas and product roadmaps
- Furthermore, you are responsible for competitive intelligence and preparing competitive arguments for sales together with your team. This also includes monitoring CT market developments and trends
- You will continuously educate your team on the latest value-based marketing techniques and foster clinical understanding
To find out more about the specific business, have a look at Computed Tomography - Siemens Healthineers (siemens-healthineers.com)
Your qualifications and experience:
- You have a university degree in marketing, mangagement, business administraion or a related field
- You have extensive experience in marketing or product management of medical technology products and at least 3 years in a leadership role
- You have a very good understanding of marketing methods and tools and in executing online and offline marketing initiatives
- You are experienced in speaking with customers on both a technical and clinical level and can translate their needs back into technical product solutions
- You have experience in managing multiple projects with varying priority at one time to deliver results on time and at budget
Your attributes and skills:
- You communicate fluently in German and English and have very good presentation skills and a self-confident appearance
- You have exceptional interpersonal, communication and influencing skills and are able to communicate with all levels in the organization comfortably
- You are willing to undertake business trips (approx. 30%) both nationally and internationally
- In addition, you have leadership qualities and sound experience in motivating and developing teams
- Your profile is rounded off by team spirit, a high level of self-motivation as well as independent and goal-oriented work
Our team
Siemens Healthineers is a leading global medical technology company. 71,000 dedicated colleagues in over 75 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
Our culture:
Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.
Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.
Wish to find out more before applying? Contact us: +49 (9131) / 17 - 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is
Laura Roos.
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Siemens Healthineers Germany was awarded the Great Place to Work® certificate.
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