Manager Digital Analytics Commerce - BU Outdoor (m/f/d)
General Purpose
As a Manager Digital Commerce at adidas you are responsible for the planning, execution & analysis of seasonal digital commerce initiatives for BU Outdoor. Your task is to manage the successful creation, execution & analysis of digital plans to win in both,.com and wholesale. . You will partner with major stakeholders in the BU, markets and external Stakeholders, as well as Digital and Account Managers to deliver/ implement & review digital plans across all digital consumer touch points. Primary focus will be Data Driven Analytics in order to improve decision making & setting a digital foundation for commercial success in line with BU objectives and the SBP.
Key Responsibilities
Scope: Responsible for optimizing and connecting all digital touchpoints to create a seamless & consistent consumer journey.
1. Improve Consumer Journey on adidas.com
- Analyse consumer journeys on adidas.com in order to drive improvement projects related to conversion rate, bounce rate or engagement improvements.
- Connect with all relevant stakeholders (Digital Marketing, Analytics, Merchandising, Markets, , Consumer Insights) in order to drive and scope relevant tools & actions to win important commercial opportunities (e.g. search, traffic, segmentation, content, product packages).
- Drive seasonal product tagging & filter proposal for adidas.com with the goal of presenting Outdoor products in the best consumer facing way
- Own adidas.com data changes (wrong information/data on website) in order to improve sell-out of adidas Outdoor products
- & product insights to key account teams (Zalando, Otto, AboutYou, Bergzeit, Bergfreunde…)
2. adidas.com business planning and reporting
- Own regular channel reporting including IBP tracking, seasonal reporting, business reviews and campaign reporting.
- Own adidas.com product, consumer and ratings & review reporting and lead initiatives to improve consumer sentiment.
- Collaborate with Digital Analytics, Consumer Insights, Merchandising and markets to create holistic business performance report on monthly basis
- Support the Outdoor strategy planning with data led insights and recommendations.
- Proactively propose business opportunities & improvement fields powered by data.
3. Win Digital Partner Commerce (DPC/Wholesale.com)
- Create account, product & consumer reports related to wholesale.com data (share of page 1, article rank, key business opportunities, stock outs & ratings and reviews)
- Contribute to sell-in success of important digital key accounts by providing digital consumer
Key Relationships:
- Digital Analytics Team
- Consumer Insights Teams
- Digital Activation Teams
- Channel Teams
- DPC
- BU Finance
- BU Product Teams
- Key Account teams
- BU Merchandising Teams
Requirements
1. Education & Professional Experience
- Degree with focus on Business Administration, IT, Data Science or related areas, or equivalent combination of education and experience
- 4+ years of experience working within an eCommerce environment
- Experience working with stakeholders and experts at various seniority levels
- Experience in managing the implementation/running of campaign delivery.
- Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus
2. Soft-Skills
- Very good digital analytical skills & willingness to work with data and improve processes
- Comfortable presenting to stakeholders at various organizational levels both in person and remotely
- Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
- Ability to handle ambiguity and untangle complex situations into actionable activities
- High resilience and solution-oriented attitude
3. Hard-Skills
- In depth knowledge of technical and creative aspects of digital and mobile
- Comfortable working with enterprise-level platforms and technologies (e.g. Tableau/PowerBI/Amplitude/Talkwalker/Sprinklr.
- In-depth understanding of digital IT products and capabilities
- Fluent in English both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
