Global Marketing Manager (m/f/d)

Beschreibung

For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated Global Marketing Manager for one year with option for extension.

Tasks

• Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products
• Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams
• Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region and affiliates teams to ensure well-coordinated execution
• Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools and other activation materials
• Marketing campaigns: support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners
• Commercial activation: Support regions and affiliates in selling “scale-it” lab insights products

Must Haves

• Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred
• We are looking for an experienced marketer with 5+ years of relevant experience to join our RIS marketing team
• Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic
• Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
• Excellent listening, excellent English oral and written communication/presentation skills
• Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial

Are you interested? Do not hesitate and submit your complete application documents online today.