Digital Marketing Manager (m/f/d)

Digital Marketing Manager

m/f/d, Zug

Would you like to plan, develop and coordinate the digital marketing strategy, execution, and optimization to promote the sale of regulated IVD products of a global player within the pharma industry?
Then join our clients dynamic Digital Marketing Team and define together digital marketing objectives to translate strategies into digital marketing tactics, including project management, planning, scheduling, budgeting, and execution of the campaigns.
start date: Feb/March/April 2025
end date: one-year-contract (an extension is aimed)
workload: 100%, with 50% homeoffice
location: Rotkreuz (CH)
work model: Contracting
special requirements: working in USA EST/EDT/PST time zone 1-2 nights per week
Your Tasks:

• Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to develop and lead the digital marketing strategy & execution of a launch or campaign
• Serve as the single point of contact for digital marketing activities for the assigned product launch or campaign
• Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns.
• Support local affiliates and partners with execution and insights and provide clear guidance on best practices
• Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns
• Optimize tactics and campaigns based on data and analytics
• Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices
• Own digital performance reports: Measure and report the performance of digital marketing campaigns and assess against goals (ROI and KPIs)

Your Profile

• Bachelor’s or Master’s degree in communications, digital marketing, business, Information Technology, or Marketing
• 3+ years of experience in digital marketing execution of eading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in setting up and optimizing PPC campaigns
• 1-3 years experience in a marketing agency
• Solid working knowledge of content management systems (e.g.: AEM, Wordpress), email marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe Analytics) and sales enablement tools (Showpad)
• Excellence in stakeholder management and communication
• Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
• Excellent English language skills
• Experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
• Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks

Jetzt bewerben
Sounds like a great job?
Then we look forward to receiving your complete application documents through our online application form.
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